Rinat Shimshi

The importance of browsing behavior around the holidays

Holidays bring a surge of visitors to your site. Even if they don't buy, they signal an interest in your brand. Learn how you can ID & target these customers.

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Laura Corbalis

Customer data platform news 11/10/2017

Top articles and trending news around customer data platforms, including topics on customer data management, analytics, & orchestration for enterprise brands.

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Laura Corbalis

Tis' the season of gifting your customers with the marketing offers they really want

We share tips and tricks on how to use a CDP to optimize your holidays promotions so you can delight your current customers and drive new customers to buy again

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Laura Corbalis

1 + 1 = 3: Enhancing Oracle Marketing Cloud with an enterprise customer data platform

Oracle & AgilOne dispel common myths about CDPs & marketing clouds, & demonstrate why brands benefit when CDPs &marketing clouds successfully work together.

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Karen Wood

How to Choose a Customer Data Platform: The Essential Requirements

Not all CDPs are created equal. As the category matures, enterprise marketers should understand their expectations & needs. Here are 5 ways to choose wisely.

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Omer Artun

Understanding the Difference Between CDPs and DMPs

MSPs' highly customized approach & scaled-up database models have become too expensive & clunky. CDPs have 3 main pieces of functionality making them superior.

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