Blog

A customer data platform (CDP) unlocks and unifies your customer data to generate rich insights that drive engagement. Learn more about CDPs here.

Get to know the key benefits of digital asset management and why DAM is important for your organization.

Find out how Acquia CDP and Snowflake Secure Data Sharing provide fast, direct access to customer data at scale.

Your brand makes a crucial impression on new and existing customers. Add a branding checklist to your style guide to ensure the impression is consiste

Digital asset management (DAM) software streamlines the management, organization, and distribution of your digital assets. Learn how DAM tools work.

Explore the key components of data governance and how to create a secure customer data governance strategy for your organization.

What is brand storytelling? And why does it matter for your marketing strategy? Learn more in this guide.

In this guide, we explain what marketing collateral means, how it's created, and explore the different types of marketing collateral.

What is brand experience and why is it important today? In this article, we'll explore the need for creating a memorable brand experience.