Karen Wood

How to Choose a Customer Data Platform: The Essential Requirements

Not all CDPs are created equal. As the category matures, enterprise marketers should understand their expectations & needs. Here are 5 ways to choose wisely.

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Omer Artun

Understanding the Difference Between CDPs and DMPs

MSPs' highly customized approach & scaled-up database models have become too expensive & clunky. CDPs have 3 main pieces of functionality making them superior.

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Gangadhar Konduri

AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights

The combined solution of Oracle Marketing Cloud and AgilOne helps enterprise B2C marketers using AgilOne and Oracle Marketing Cloud boost customer lifetime value via orchestrated o...

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Laura Corbalis

Webinar Notes - Executive Guide to Enterprise Customer Data Platforms

In this webinar, David Raab shares recent research on enterprise CDP requirements and discusses with Omer Artun how B2C marketers can best leverage them.

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Karen Wood

Five Reasons to Leave Your Marketing Service Provider for a Customer Data Platform

Enterprise B2C marketers use to rely on MSPs, but more agile & accessible CDPs are the new ROI favorite for fusing data sources, analyzation & personalization.

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Rinat Shimshi

Five Steps to Predicting High-Value Customers Based on Their First Order

How can you ensure that the customers you are acquiring will be high value lifetime customers? We tell you exactly how to maximize your marketing efforts.

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