Karen Wood

How to Choose a Customer Data Platform: The Essential Requirements

Not all CDPs are created equal. As the category matures, enterprise marketers should understand their expectations & needs. Here are 5 ways to choose wisely.

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Omer Artun

Understanding the Difference Between CDPs and DMPs

MSPs' highly customized approach & scaled-up database models have become too expensive & clunky. CDPs have 3 main pieces of functionality making them superior.

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Alp Can Utku

How is customer data changing the retail industry?

Retail is at the time that integration alone is not enough, but being data-driven and utilizing the customer data in the right way is the real advantage.

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Gangadhar Konduri

AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights

The combined solution of Oracle Marketing Cloud and AgilOne helps enterprise B2C marketers using AgilOne and Oracle Marketing Cloud boost customer lifetime value via orchestrated o...

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Karen Wood

Webinar Recap: “How to Dismantle Organizational Silos and Set Your Customer Data Free”

Charlie Cole, VP of Digital at Tumi & Omer Artun, CEO of AgilOne, confront the ugly truth of organizational silos & share how to overcome this common obstacle.

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Laura Corbalis

Webinar Notes - Executive Guide to Enterprise Customer Data Platforms

In this webinar, David Raab shares recent research on enterprise CDP requirements and discusses with Omer Artun how B2C marketers can best leverage them.

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