Perspectives from a Former Retailer: How a Customer Data Platform Changes the Game

One of the reasons I enjoy working as a Customer Success Manager at AgilOne is that I can help marketers solve the very problems that used to confront me back when I was a...

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Get to Know the Five Types of Customer Data Platforms. Which Is Right for You?

Last week Gartner published its 2019 update of the Hype Cycle for Digital Marketing and Advertising, where the Customer Data Platform (CDP) category is now teetering on the...

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Why a Persistent Database is a Key Requirement of an Enterprise Customer Data Platform

Last month, the Customer Data Platform Institute launched its RealCDP initiative, intended to help marketers understand which vendors in a landscape of over 100 so-called CDPs...

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Why a Customer Data Platform Is Fundamental to a Personalization Strategy

These days, most brands are trying to improve the way they engage with customers. This means giving customers a consistent, relevant, orchestrated experiences no matter when...

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AgilOne Releases Metrics Launchpad to Give Immediate, Actionable Insights to Your Customer Data

AgilOne is thrilled to announce the release of Metrics Launchpad, which gives marketers and executive teams an easy-to-use, easy-to-interpret jumping-off point for...

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