Sarah McConnell

Webinar Notes: How to Leverage a Customer Data Platform to Optimize Acquisition & Ad Spend -- Featuring Clarks and Criteo

Learn how Clarks is utilizing the powerful integration between AgilOne and Criteo to power their online advertising. From a better understanding of their buyer journey to the abili...

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Anne Puyt

Running Loyalty Programs with a Customer Data Platform

Loyalty programs are an integral part of any customer data platform marketing strategy, improving everything from churn rate and lifetime value to customer experience. Learn about ...

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Karen Wood

How a Customer Data Platform Can Impact Digital Advertising

With platform integrations like Criteo, CDPs are able to help brands better target their digital advertising campaigns, while correctly measuring and attributing the influences to ...

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Rinat Shimshi

Optimizing Direct Mail with AgilOne

In comparison to emails, direct mail is a much more time consuming and expensive means of outbound marketing. However, if done properly, direct mail can be a very effective medium ...

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Sarah McConnell

Mary Meeker's 2018 "Internet Trends Report" Roundup

This roundup of Mary Meeker's 23rd annual tech state of the union presentation focuses heavily on personalization and data. If you don't have time to review all 234 slides from thi...

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Karen Wood

AgilOne Is Named a Strong Performer in the 2018 Forrester Wave for Customer Analytics Solutions

Leading analyst firm Forrester Research Group published its 2018 Wave for Customer Analytics Solutions this week, and AgilOne is listed as a Strong Performer. Learn more about this...

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