Predictive marketing is a new, data-driven marketing paradigm. It is a way to approach marketing, with the customer at the center. Companies using predictive marketing focus on...
VIP customers are invaluable to any business; not only do they tend to have the highest lifetime value of any customer segment, but they are the best customers to turn into...
Over the past decade, the email industry has been rapidly evolving. We have seen three key phases during this time that have revolutionized the way marketers use email.
Note: This Article Was Originally Published in CMSWire
One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party...
By themselves, Criteo and AgilOne are respectively the best-in-class for their categories.
Loyalty programs can be an integral part of your marketing strategy, improving everything from churn rate and lifetime value to customer experience.
Dec, 31 1969
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