Over the past decade, the email industry has been rapidly evolving. We have seen three key phases during this time that have revolutionized the way marketers use email.
Note: This Article Was Originally Published in CMSWire
One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party...
By themselves, Criteo and AgilOne are respectively the best-in-class for their categories.
Loyalty programs can be an integral part of your marketing strategy, improving everything from churn rate and lifetime value to customer experience.
Gartner defines a Customer Data Platform (CDP) as “...a marketing system that unifies a company’s customer data from marketing and other channels to enable customer modeling...
In comparison to blasting out emails, direct mail is a much more time consuming and expensive means of outbound marketing. However, if done properly, direct mail can be a very...
Dec, 31 1969
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