Webinar Notes: Seven Strategies for Lasting Success with a Customer Data Platform

When you think of exceptional customer service, you rarely think of modern-day retail. 

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Don’t be Left Behind When it Comes to Predictive Marketing

Predictive marketing is a new, data-driven marketing paradigm. It is a way to approach marketing, with the customer at the center. Companies using predictive marketing focus on...

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Identifying and Marketing to your VIP Customers With a CDP

VIP customers are invaluable to any business; not only do they tend to have the highest lifetime value of any customer segment, but they are the best customers to turn into...

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The Evolution of Email Design and the Impact on Marketing

Over the past decade, the email industry has been rapidly evolving. We have seen three key phases during this time that have revolutionized the way marketers use email.

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How to Use a CDP to Engage Customers Outside the Realm of Marketing

Note: This Article Was Originally Published in CMSWire

One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party...

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Webinar Notes: How to Leverage a Customer Data Platform to Optimize Acquisition & Ad Spend -- Featuring Clarks and Criteo

By themselves, Criteo and AgilOne are respectively the best-in-class for their categories. 

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