Where Does a CRM End and a CDP Begin? A Brief History of the CDP

For marketers just starting to explore whether a CDP is right for them, there is a lot of confusion about the difference between CDP and CRM. Where does one start and the other...

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Smart Online/Offline Attribution Strategies with a Customer Data Platform

Google Analytics is the go-to and trusted source when it comes to online attribution reporting. However, when it comes to offline attribution things get a whole lot murkier,...

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A Marketer's Guide to GDPR: 3 Practical Tips for Compliant Personalization

Note: This article as originally published in CMSWire

Marketers can be quick to hit the panic button at the first mention of the European Union’s General Data Protection...

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Using a Customer Data Platform to Enable Personalization at Scale

Our NYC CDP Summit on October 3rd brought together top retail executives and customer data platform industry leaders. One of those industry leaders was Jason Heller from...

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Webinar Notes: Seven Strategies for Lasting Success with a Customer Data Platform

When you think of exceptional customer service, you rarely think of modern-day retail. 

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Don’t be Left Behind When it Comes to Predictive Marketing

Predictive marketing is a new, data-driven marketing paradigm. It is a way to approach marketing, with the customer at the center. Companies using predictive marketing focus on...

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