The Evolution of Email Design and the Impact on Marketing

Over the past decade, the email industry has been rapidly evolving. We have seen three key phases during this time that have revolutionized the way marketers use email.

Read More >

How to Use a CDP to Engage Customers Outside the Realm of Marketing

Note: This Article Was Originally Published in CMSWire

One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party...

Read More >

Webinar Notes: How to Leverage a Customer Data Platform to Optimize Acquisition & Ad Spend -- Featuring Clarks and Criteo

By themselves, Criteo and AgilOne are respectively the best-in-class for their categories. 

Read More >

Running Loyalty Programs with a Customer Data Platform

Loyalty programs can be an integral part of your marketing strategy, improving everything from churn rate and lifetime value to customer experience. 

Read More >

How a Customer Data Platform Can Impact Digital Advertising

Gartner defines a Customer Data Platform (CDP) as “...a marketing system that unifies a company’s customer data from marketing and other channels to enable customer modeling...

Read More >

Optimizing Direct Mail with AgilOne

In comparison to blasting out emails, direct mail is a much more time consuming and expensive means of outbound marketing. However, if done properly, direct mail can be a very...

Read More >