Why a Customer Data Platform Is Fundamental to a Personalization Strategy

These days, most brands are trying to improve the way they engage with customers. This means giving customers a consistent, relevant, orchestrated experiences no matter when...

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AgilOne Releases Metrics Launchpad to Give Immediate, Actionable Insights to Your Customer Data

AgilOne is thrilled to announce the release of Metrics Launchpad, which gives marketers and executive teams an easy-to-use, easy-to-interpret jumping-off point for...

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AgilOne Welcomes Adobe and Salesforce to the CDP Party

This week we saw interesting and exciting announcements from Adobe and Salesforce. They both announced their Customer Data Platform (CDP) offerings, which seem to be in...

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What You Need to Know About the California Consumer Privacy Act

Just as companies are getting comfortable with GDPR, a new data privacy law has appeared on the horizon: the California Consumer Privacy Act (CCPA). While CCPA is similar to...

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Webinar Notes: How to Develop a Profitable Customer Marketing Strategy That Transforms Your Business

Today we hosted a webinar with Ozan Bayulgen, Partner at Bain & Co., and Omer Artun, CEO at AgilOne, where they discussed the best customer strategy to achieve full potential...

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Where Does a CRM End and a CDP Begin? A Brief History of the CDP

For marketers just starting to explore whether a CDP is right for them, there is a lot of confusion about the difference between CDP and CRM. Where does one start and the other...

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