1. EConsultancy: Five Digital Marketing Tips for Retailers this Christmas
2. The Wall Street Journal: Holiday Shoppers Plan to Spend More as Retailers Introduce Marketing Promotions
Argos has used its Christmas campaign to put a stake in the ground against rival Amazon and shout about a “unique” delivery proposition that marketing director Stephen Vowles believes cements the ‘digital leader’ status it has been eyeing for the past year.
5. Retail Customer Experience: Email marketing remains a viable customer experience tool