Based on responses from 150+ leaders in the industry - we are excited to share with what your peers accomplished in 2015 and their retail marketing plans for 2016. Comparing results from our 2014 and 2015 surveys, we hope the insights help you with your 2016 roadmap. In this report we share:
- What channels retail marketers have increased and decreased their investment in for 2015 and 2016.
- Who owns customer data and how mar-tech decision making is shifting within retail organizations.
- What programs, personalization and predictive segmentation your retail marketing peers are adopting.