If you’re looking to get up to speed on predictive marketing, how it works and how it applies to your business’ bottom line, the DMA 2014 Summit is the place to be. But with so many keynotes, roundtable discussions, and events choosing which ones to go to can be a little daunting.
Don’t fret, we here at AgilOne did the research and made a list of what we predict will be the most informative talks about predictive marketing this year at the conference. In our opinions these are the 10 must-attend predictive marketing events at DMA14:
1. Attribution: Who Gets Credit for Online Purchases?
Experts in the field of search retargeting will discuss a variety of concepts around the different attribution models applied today, how measurement varies from branding to direct response campaigns, viewable ad impressions, and ways to make attribution actionable.
Speakers: James Green, CEO Magnetic; Jeff Greenfield, COO, C3Metrics; & John Bates, PM, Adobe
Location and Time: Tuesday 11:00am – 11:45am, Room: 2
2. How Cisco Uses Behavioral Data to Predict Sales
Learn how Cisco is using behavioral data to capture net-new sales, improve its marketing effectiveness, and accurately forecast revenues. Leveraging the power of predictive analytics. Cisco has been able to identify new prospects that are highly likely to buy, know when they will buy, how far along they are in the purchase cycle, which products they prefer, and how best to reach them.
Speakers: Amanda Kahlow, CEO & Founder, 6Sense & Joseph Puthussery, VP Marketing & Demand Generation, Cisco
Location and Time: Tuesday 11:00am – 11:45am, Room: 6E
3.Marketing Attribution & Predicting Outcomes at USAA
Learn how USAA has developed approaches to accurately gain the insights and predict the outcomes that propel the business forward. Hear how they’ve addressed the need for attribution while emphasizing foresight and what if scenarios over historical review. Understand how part of the key is structuring your organization to generate insights and to interpret and apply them for continuous improvement.
Speakers: Robert Welborn, AVP, Enterprise Data & Analytics Office, USAA
Location and Time: Monday 11:00am - 11:45am , Room: 1A
4. Avoid "The Break-Up": Data-Driven Approach to Increase Engagement & Decrease Churn
Relationships play an important role in our success, both in business and in our personal lives. Though some break-ups may hit us by surprise, businesses today can not only predict when a customer break-up is likely, but may also be able to prevent it from happening at all. This session will discuss the best data, tools, and techniques to help reduce customer break-ups and drive customer engagement and retention.
Speakers: James Foreman, Director, Circulation & Analytics, Staples
Location and Time: Tuesday 3:15pm –4:00 pm; Room: 4.
5. AgilOne Booth 912
We are a cloud-based predictive marketing cloud for marketers that prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Brands including Shazam, Sports Authority, Moosejaw, Rebecca Minkoff, Lilly Pulitzer, shopPBS.org and many others use us to help them understand their customers. Read some of our case studies here:
We're also giving away #TalkDatatoMe shirts, so don't forget to stop by!
Location & Time: Everyday 9:00 am - 7:30 pm Booth 1604
6. Mastering Data-Driven Marketing Using Social, Mobile, Big Data and Attribution Modeling
Data-driven marketing is all about combining the data you have with the data available to drive highly targeted, relevant marketing campaigns. Whether you’re using social media data and signals or big data and predictive CRM alignment, you’ll see that nearly any size company can greatly increase their conversion rates and sales by using the right techniques and tools under one integrated approach. Add good web analytics and attribution modeling to understand which marketing efforts are driving revenue, and you’ve mastered what we now call Data-Driven Marketing
Speakers: Aaron Kahlow, CEO & Founder, Online Marketing Institute
Location and Time: Tuesday 3:15pm–4:00pm Room: 11B
7. Engaging a New Speed of Life: Moments Matter
The very best marketers, merchandisers, commerce and customer experience professionals are embracing a continuous engagement approach, infusing intelligence into every interaction to deliver — and even predict — where, when and what to serve up based on customer behavior in the moment. Find out how you can transform your engagement practices to make the most of every moment.
Speakers: Ulrich Leuther, IBM ExperienceOne Marketing & Laurence Leong, Senior Director, SugarCRM
Location and Time: Tuesday 3:15pm –4:00pm Room: 6B
8. Marketing Optimization: Flexing Our Analytic Muscle
This session will highlight approaches for unstructured social data that blend data visualization, text mining, and the marketer’s
interest in driving more value from this
massive data source that is far from reaching
its maturity point.
Speakers: Preconference Intensive; DirectTV & RedCross
Location and Time: Sunday 9:00am –11:30am Room: 2
Questions? Not sure, slightly confused....
Don't hesitate to stop by at Booth 912. We'll answer all your questions, so you can actually start wearing the #TalkDatatoMe Shirt that we're giving away.