Acquia to Acquire AgilOne to Deliver on CDP Vision and Disrupt Marketing Clouds

December 11, 2019

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Today we announced that AgilOne has signed a definitive agreement to be acquired by Acquia. Since AgilOne’s inception, our vision has been to give marketers the direct power to understand who their customers are and engage with them in a genuine way in order to boost profitability and create the omnichannel experiences that customers crave. Through this acquisition, Acquia will enable us to continue to deliver, and build upon, this vision.  

As part of the Acquia ecosystem, our CDP will be poised to take on the competition, gain more market share, and maintain our leadership position in the space. Acquia is the long-established leader in the Web Content Management (WCM) space and emerging leader in the Digital Experience space. They are building a next-generation Open Marketing Cloud for its Open Digital Experience Platform based on the same open principles on which Drupal was founded, and our CDP will play a critical role in this. We are thrilled about the synergy between our companies, and what our data intelligence and machine learning can bring to Acquia’s Open Marketing Cloud. 

When determining whether this was the right deal for us, a number of things were important for me to consider, including Acquia’s vision for growth, their commitment to the CDP market, and their commitment to excellence. As the deal grew from an idea to our announcement today, it has been a pleasure to work with the Acquia team and to build our shared roadmap for the future. We have amazing things in store. 

I’m also excited for our company on a personal front. AgilOne is like a family to me, and that energy is infused in all our relationships with our customers. Our employees hail from nearly every corner of the globe, and our multinational and multicultural identity brings energy and life into everything we do here. There is something special about working at AgilOne and this will not be lost now that we’re part of the broader Acquia team. The entire team will be making the transition, and we will join Acquia in new roles.

As for our customers, this change will only bring more strength to what we are building. AgilOne has long been the best CDP in the industry. With Acquia, we will have the power to bring our CDP to more markets than ever before, which will benefit all of our clients and their customers. 

  • To learn more about today’s news, please review the press release.