Predictive Analytics Company Doubles Customer Wins and Bookings
MOUNTAIN VIEW, Calif. – November 5, 2013 – AgilOne, the cloud-based predictive marketing company, today announced that it is continuing to experience solid growth, doubling both new customer wins and bookings in Q3 2013 over the same period in 2012.
“Analytics technology simply makes marketers more relevant,” said Omer Artun, CEO of AgilOne. “For years, marketers had to rely on IT to get actionable information that would help them better serve their audiences, but AgilOne is really changing the game. We make it possible for the everyday marketer to make sense of big data – without the help of IT – so they can tailor their marketing campaigns appropriately and ultimately grow the bottom line.”
AgilOne welcomed several new customers to its roster during Q3 2013 including HealthyPets, PETstock, Sealed With a Kiss Designs, VideoPlus and William H. Sadlier, Inc. The company experienced very strong traction in the retail market in particular because retailers understand how important it is to know customers inside and out. Analytics technology from AgilOne is helping retailers in their quest to improve a customer’s lifetime value.
AgilOne also brought on new partners in Q3 2013 including Tealium and Acxiom. Tealium, the leader in enterprise tag management and digital data distribution, partnered with AgilOne to make AgilOne web tag information available directly in the Tealium iQ tag management system. This allows marketers to minimize IT involvement and get started with the AgilOne platform in a matter of minutes.
Acxiom also partnered with AgilOne to create AgilOne for Audience Operating System (AOS) that allows marketers to better retain and reactivate key customers. AgilOne for AOS is the simplest way for AOS marketers to connect first-party and third-party customer data, and customers can be up-and-running in minutes.
On the product side, AgilOne added several new features to its predictive marketing platform to help marketers do their jobs even better. Some of the features are as follows:
- Business Scorecards – Business Scorecards are available with AgilOne Enterprise Edition and provide marketers with visibility into marketing activities and performance across multiple channels.
- Digital Actions – Digital Actions is available with AgilOne Digital Edition and provides marketers with ten intelligent predictive campaigns right out-of-the-box.
- Multi-tab Dashboards – Multi-tab Dashboards are available across the entire AgilOne platform which allows users to create an unlimited number of dashboards while keeping key insights well-organized.
- Emailable Reports – Emailable Reports are available across the entire AgilOne platform that allows users to receive daily or weekly reports loaded with customer insights.
AgilOne also created new connectors for Salesforce and Marketo so that marketers can access data from AgilOne and these third-party applications simultaneously. This means that valuable customer data is no longer in silos, and users do not need to log out of one system to get to the other.
Executive Team Expansion
To further drive AgilOne’s continued growth, the company hired Dietrich Chen as the VP of customer strategy. In his role, he will be available to provide strategic marketing and customer loyalty advice to AgilOne prospects and customers.
Chen comes to AgilOne from Peppers & Rogers Group where he served as a principal consultant and published works on topics like customer trust, customer advocacy and social media engagement with customers. He has a Ph.D from Cornell University and has been an adjunct professor of management science at the University of Miami School of Business Administration.
Regarding AgilOne’s Q3 results, Artun concluded, “It’s no surprise that we’re experiencing such a tremendous uptick in predictive marketing analytics adoption. We’ve seen our customers double and even triple buyer conversion rates, and we’ve seen them add 30 percent or more to the top line. Our current customers really understand the power that analytics technology brings to their businesses, and we’re delighted to see increasing demand from prospects who want to emulate their peers and engage in more impactful marketing practices.”
AgilOne is a cloud-based predictive marketing platform. It is used by brands including Shazam, Sports Authority, Moosejaw, ideeli, and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data-scientist approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends what immediate actions to take to increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital and Mayfield Fund. For more information, please visit http://www.agilone.com.