See AgilOne at CloudBeat today. Our customer, Hope Arenas from Bosch, is speaking on the main stage. She is the group manager of e-business development.
Hope will talk about how Bosch is combining big data analytics from all consumer touchpoints: offline marketing activities, brand websites, SilverPop, Channel Intelligence, Bazaarvoice, Webtrends, ChannelIQ, Amazon.com, BIG social listening, Facebook, and more, to get the full picture of the path to purchase.
Bosch has found that it isn't simply the marketing dollars you spend to drive a sale, it’s how you use data to shift strategy and usher the consumer into a loyalty loop for long term revenue gains.
At our Cloudbeat booth we’re raffling off Hope’s favorite Bosch power tool – the Bosch IXO Vino. It’s a great gadget for wine lovers. Stop by if you’re at the event!