Predictive Marketing Analytics Company Nearly Triples Customer Base in Second Half of 2013
MOUNTAIN VIEW, Calif. – February 13, 2014 – AgilOne, the cloud-based predictive marketing company, today announced that Q4 2013 and fiscal year 2013 yielded record quarterly and annual bookings. The company nearly tripled total quarterly bookings in Q4 2013 over Q4 2012 and doubled its total annual bookings in 2013 over 2012. In addition, the company also nearly tripled the number of new customers signed in the second half of 2013 over the first half of the year.
“Customers who are early adopters of predictive marketing analytics are strongly outperforming their peers, and that’s why we’re continuing to experience such high demand for our platform,” said Omer Artun, CEO of AgilOne. “On average, we’ve seen our customers triple their margins, grow overall revenues by 30 percent, retain 20 percent more customers, cut email unsubscribe rates in half and grow email revenues by 125 percent. With returns like these, it’s clear why predictive marketing is a priority.”
In Q4 2013, AgilOne brought on several new customers including Donald J Pliner, JJ Buckley Fine Wines, Lilly Pulitzer, Phiten USA, 100% Pure and Rebecca Minkoff LLC.
In Q4 2013, AgilOne welcomed additional new partners like The O Group and PFSweb, Inc. in the U.S. to provide expertise and guidance on the AgilOne platform. The company also brought on Cinder in Australia and New Zealand to expand its reach in the Asia Pacific region.
AgilOne makes it easy for marketers to use customer insights in everyday campaigns through integrations with existing marketing applications. Some of the integrations and technology partnerships to highlight from Q4 2013 include:
- Marketing and email Automation – AgilOne brought on new marketing automation and Email technology partners including Bronto Software, Inc., Experian Marketing Services, MailChimp, and Silverpop.
- Commerce Platform - AgilOne also joined forces with Demandware to help customers leverage the power of predictive analytics by automating the capture of consumer and transaction data from ecommerce web sites.
- Tag Management Services – AgilOne created new integrations with tag management services, TagMan and Ensighten. By making AgilOne web tags available with these services, there is no need for customers to manually tag their web pages. The integrations also eliminate any dependency on IT departments so that customers can leverage the AgilOne platform immediately.
AgilOne’s Artun concluded, “We’re still at the very beginning of the big data marketing revolution. In December 2013 we conducted a survey of 70 mid-market retailers and eCommerce executives that gave us feedback about their current and planned use of big data and predictive marketing analytics. Our survey findings indicate that the big data marketing market will expand by as much as 50% in 2014.”
AgilOne is a cloud-based predictive marketing platform. It is used by brands including Shazam, Sports Authority, Moosejaw and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data-scientist approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends what immediate actions to take to increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital and Mayfield Fund. The company has been featured in well-respected publications and news programs including CNN, NPR’s Marketplace, and Internet Retailer magazine. For more information, please visit www.agilone.com.