Predictive Marketing Company Says that Analytics Adoption Among Mid-Market Retailers will Gain Traction This Year
MOUNTAIN VIEW, Calif. – January 7, 2013 – AgilOne, the cloud-based predictive marketing company, today announced the results of its new data-driven marketing survey where 70 mid-market retail and eCommerce executives shared information about their use of big data and predictive marketing analytics in day-to-day marketing. The findings show that big data marketing gained traction among mid-market retailers in 2013, and there will be continued traction in 2014.
Based on the survey findings, AgilOne was able to identify ten 2014 big data marketing predictions that pertain to mid-market retailers:
- 80% of retailers will have a central customer data warehouse with the ability to link all data points to unique customer channels.
- More companies will integrate offline, call center and loyalty transactions with their online customer data.
- Nearly 70% of retailers will be using predictive analytics for at least one of their sales channels.
- Marketers will move beyond using only likelihood to buy predictions and will begin to utilize recommendations, customer clusters and likelihood to churn predictions.
- Predictive modeling will move beyond email and direct mail to include social media and offline transactions.
- Nearly 70% of retailers will be doing customer segmentation.
- Marketers will move beyond new customer welcome campaigns (and finally) launch abandoned cart campaigns, customer win-back campaigns and VIP customer appreciation programs.
- Over two-thirds of retail marketers will decide how to invest their marketing dollars based on which channels attract the highest customers with the highest lifetime value.
- Almost half of marketers will have tried Facebook lookalike campaigns to acquire more valuable customers.
- Half of retailers will outsource the creation of analytics models, but most will have marketers on staff that can use analytics models.
“It’s no surprise that big data marketing will continue on an upward growth pattern in 2014,” said Dominique Levin, VP of marketing at AgilOne. “Mid-market retailers know that being able to predict a buyer’s next move is what can set them apart from their biggest competitors. The better they can communicate with their customer base, the more likely they are to retain high-value customers and grow their overall bottom line.”
AgilOne is a cloud-based predictive marketing platform. It is used by brands including Shazam, Sports Authority, Moosejaw, ideeli, and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data-scientist approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends what immediate actions to take to increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital and Mayfield Fund. The company has been featured in well-respected publications and news programs including CNN, NPR’s Marketplace, and Internet Retailer magazine. For more information, please visit www.agilone.com.