Predictive Marketing: An AgilOne Hot Topic

March 09, 2016

In our series - "AgilOne Hot Topic" - we deep dive into popular trends in retail, technology and common buzz words. The goal is to help you better define, understand and leverage best practices that top leaders in retail are citing in their successes. Today we discuss:

Predictive Marketing

Many vendors, analysts and executives seem to have a different terms for predictive elements in their marketing and analytics. Predictive marketing can be essential to a team looking to gain actionable insights from customers' past behavior in order to provide content that resonates with them and drives loyalty.

Our foundation at AgilOne is rooted in the value of clean, consolidated data analyzed with:

Predictive Analytics

Predictive Analytics covers various mathematical & statistical techniques that automatically find patterns in data & make predictions about the future. In marketing, predictive analytics changes the way we think about customer relationships and helps you to be more data driven.

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In the below infographic we share:

  • 3 Key Trends Fueling the need for "Predictive Marketing"

  • The impact and facts comparing using predictive marketing and personalization vs. not

  • 7 Best practices in how to truly understand & use your customer data

  • How top retailers are leveraging predictive analytics and customer data

  • The unique approach AgilOne takes to help retailers succeed with Predictive Marketing

We hope you enjoy the insights below!

If you are interested in speaking with our sale-steam about predictive marketing for your business, request a demo/personal consultation here.

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Can't get enough of these hot topics? Take a look at the benefits of leveraging a single view of your customers in our newest hot topic post here!

How do you use predictive marketing and analytics in your company? We would love to hear from you in the comment section below.