Omer Artun

Omer Artun
Omer is AgilOne's founder and CEO. He holds a Ph.D. in Computational Neuroscience and was a consultant with McKinsey & Company, consulting high-tech and retail companies on strategy development. He specialized in analytical areas such as pricing, direct marketing, customer segmentation. Omer was an Adjunct Professor of Marketing at NYU Stern School of Business, teaching graduate-level relationship marketing and analytical marketing courses.
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Recent Posts

Where Does a CRM End and a CDP Begin? A Brief History of the CDP

For marketers just starting to explore whether a CDP is right for them, there is a lot of confusion about the difference between CDP and CRM. Where does one start and the other...

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A Marketer's Guide to GDPR: 3 Practical Tips for Compliant Personalization

Note: This article as originally published in CMSWire

Marketers can be quick to hit the panic button at the first mention of the European Union’s General Data Protection...

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Don’t be Left Behind When it Comes to Predictive Marketing

Predictive marketing is a new, data-driven marketing paradigm. It is a way to approach marketing, with the customer at the center. Companies using predictive marketing focus on...

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How to Use a CDP to Engage Customers Outside the Realm of Marketing

Note: This Article Was Originally Published in CMSWire

One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party...

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Understanding the Difference Between CDPs and DMPs

DMP use cases are mainly ads-oriented and cookie-based. CDP use cases range across:

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Cross-Channel Marketing and How to Not Lose Sight of the Customer

 

 *this article first appeared on Oracle's Modern Marketing Blog.

The best cross-channel marketers have data in their DNA. They understand which levers to pull in order to...

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