Omer Artun

Omer Artun
Omer is AgilOne's founder and CEO. He holds a Ph.D. in Computational Neuroscience and was a consultant with McKinsey & Company, consulting high-tech and retail companies on strategy development. He specialized in analytical areas such as pricing, direct marketing, customer segmentation. Omer was an Adjunct Professor of Marketing at NYU Stern School of Business, teaching graduate-level relationship marketing and analytical marketing courses.
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Recent Posts

Don’t be Left Behind When it Comes to Predictive Marketing

Predictive marketing is a new, data-driven marketing paradigm. It is a way to approach marketing, with the customer at the center. Companies using predictive marketing focus on...

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How to Use a CDP to Engage Customers Outside the Realm of Marketing

Note: This Article Was Originally Published in CMSWire

One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party...

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Understanding the Difference Between CDPs and DMPs

DMP use cases are mainly ads-oriented and cookie-based. CDP use cases range across:

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Cross-Channel Marketing and How to Not Lose Sight of the Customer

 

 *this article first appeared on Oracle's Modern Marketing Blog.

The best cross-channel marketers have data in their DNA. They understand which levers to pull in order to...

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AgilOne: Proud of our Diverse Work Family

Here at AgilOne we are proud of our diverse family. It's our variety of life experiences, perspectives, values, and ideas that makes our company a great place to work and grow....

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Predictive Marketing News & What We’re Reading Last Week (06/15/15)

1. Vosges Chocolate feature story in STORES Magazine speaks to importance of data-driven marketing. Great for those brands looking to differentiate and create a...

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