Blinds.com optimizes their marketing efforts, spend, and personalization through using AgilOne's Customer Cloud.
Blinds.com is well known for their amazing window covering and wonderful work culture. Their teams have a passion for creating delightful buying experiences and they look to AgilOne to help them identify the right channel, brand, product, and more to delight customers with personalized offers. In the PDF Case Study Here you will get an insight into how Blinds.com has dramatically increased their email revenue while sending out less emails. In other channels, they've seen incremental revenue through applying Predicted Lifetime Value and other sophisticated models that help them acquire and target loyal customers.
Blind.com's Challenges For AgilOne
Before AgilOne, their marketing strategy was very batch & blast with superficial reporting and very limited visibility into customer life-cycle behavior. They wanted to first target these 5 areas:
- REPORTING - They wanted to easily create reports and understand customers
- EMAIL - Connect their ESP, Exact Target, to their omni-channel customer data
- DIRECT MAIL - Use propensity modeling & clustering models for targeted campaigns
- PAID SEARCH - Optimize PPC bidding
- DISPLAY/SOCIAL - Execute look-alike audiences to acquire new high value customers
How AgilOne helped
AgilOne helps Blinds.com easily segment their customers by brand, product, and channel preferences so they can delight customers with targeted marketing content. They have been able to grow their eCommerce business across channels and improve Social & Paid search efforts.
Read the full case study below to learn how they were able to drive double-digit percentage growth in email Open-Rate & Click-Through-Rate. We hope you enjoy!
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