Here are the top articles and trending news around customer data platforms (CDPs), including topics on customer data management, analytics, and orchestration that are relevant for enterprise brands.
This Forbes article provides an excellent introduction to CDPs -- what they are, why brands need them, and where the CDP market is headed. With insights from analysts like Forrester Research, you'll learn how CDPs are helping brands maximize customer profitability.
Amazon launches two furniture brands: Rivet and Stone & Beam. The retail furniture industry should be on high alert with Amazon now lurking as a true home furnishings competitor. With customers increasingly turning to Amazon, retail brands need to make sure they are leveraging everything they can (like a CDP) to drive loyalty through personalization.
Learn about the beta launch of a new customer chat plugin from Facebook Messenger. The plugin will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices. Messenger reaches some 1.2 billion monthly users and it supports features like payments, bots that understand natural language, and rich media. Is this something to consider for your business?
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Customer testimonial video: Steve Miller, JOANNs VP of Marketing, shares how JOANN leverages AgilOne for omni-channel marketing initiatives.
New compilation video of customers and CDP analyst David Raab weigh in on how AgilOne you leverage data and analytics to engage with their customers authentically.