Here are the top articles and trending conversations around customer data platforms (CDPs), including topics on customer data management, analytics, and orchestration that are relevant for enterprise brands.
Some companies like Amazon are opening new stores, while others are closing. In this list, we take a look back at 2017 and digest which brands are moving to increase their digital footprint, which are looking to re-strategize, and which are in the process of closing their doors. It's a valuable quick look back as we plan for 2018.
We have said it before and will say it again: customer experience will continue to be king in 2018. In this article, Forbes digests some of Forrester's 2018 retail predictions and shares with you the highlights.
With so many tools and vendors using similar language, it can be hard for today's leading brands to tease out how similar tools are actually different. In this fun article, DIGIDAY breaks down the basics of CDPs, CRMs, and DMPs. DIGIDAY gives a guide on the importance of CDPs in optimizing customer engagement and boosting revenue in 2018.
Upcoming Events and New Resources
- Meet AgilOne at NRF Booth #2339
- Attend AgilOne's NRF BIG IDEAS session: Join our CEO, Omer Artun, and DAVIDsTEA's Head of Marketing, Catherine LaPorte, as they discuss how to leverage data to engage and delight customers across all channels
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- New press release: AgilOne's customer data platform drives strong momentum across enterprise B2C brands