Customer data platform news 12/22/2017

December 22, 2017


Here are the top articles and trending conversations around customer data platforms (CDPs), including topics on customer data management, analytics, and orchestration that are relevant for enterprise brands. 

More than 8,000 store closures were announced in 2017 — here's the full list

Business Insider

Some companies like Amazon are opening new stores, while others are closing. In this list, we take a look back at 2017 and digest which brands are moving to increase their digital footprint, which are looking to re-strategize, and which are in the process of closing their doors. It's a valuable quick look back as we plan for 2018.



Why 2018 is all about customer experience for the retail industry


We have said it before and will say it again: customer experience will continue to be king in 2018. In this article, Forbes digests some of Forrester's 2018 retail predictions and shares with you the highlights.



WTF is a customer data platform?


With so many tools and vendors using similar language, it can be hard for today's leading brands to tease out how similar tools are actually different. In this fun article, DIGIDAY breaks down the basics of CDPs, CRMs, and DMPs. DIGIDAY gives a guide on the importance of CDPs in optimizing customer engagement and boosting revenue in 2018.



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