DMA13. Are you there? Attend “Delivering Increased Relevance and Revenue with Automated Emails”

October 14, 2013

Are you attending DMA 2013 The Global Event for Data Driven Marketers?

DMA13 website


If so, and you’re interested in creating more relevant emails that your customers will look forward to, I highly recommend attending “Delivering Increased Relevance and Revenue with Automated Emails” today, Oct 15, 11:30am  to 12:15pm in room W178a.

Zachary Notes from UncommonGoods an online retailer of cool and unusual gifts for any occasion, together with Silverpop, is speaking about how he is leveraging AgilOne and Silverpop to makes sure that they are offering more relevant and tailored email offers to their customers

Course description:

Automated lifecycle email messages are critical to delivering on the email marketer's dream of the "right time, right message." Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data. In this session you'll learn how to deploy high ROI, low volume triggered emails through a case study. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as: welcome emails; birthday and purchase anniversary emails; cart abandonment; post-purchase series; and automated re-engagement programs.

You can ‘check-in’ or ‘follow’ the course.

Tweet us questions during the course at #askAgilOne or at any time using @AgilOne.

DMA 2013 The Global Event for Data Driven Marketers

Every year, the DMA Annual Conference attracts some of the planet’s brightest data-driven marketing minds and shares their insights and best practices with the rest of the marketing world.

The week-long conference is a celebration of the art and science — of the possible and the practical. Marketers will be sharing ideas, innovations and case studies - presented by over 200 global marketing leaders from some of the world’s top brands.