eCommerce News & What We've Been Reading
1. Small Business: News year, new B2B e-commerce budget: Getting your numbers in order for 2016
2. Business Standard: Are we nearing the end of the e-commerce bubble?
3. CIO: How to succeed in B2B ecommerce
In a report published this spring, Forrester forecast that B2B ecommerce in the United States would grow from $780 billion in 2015 to $1.13 trillion in 2020. While that is clearly good news for online B2Bs, just having an ecommerce presence is not enough to succeed. So what can B2B businesses do to gain customers and market share? Here are six suggestions from B2B pros.
Science and fashion. Data and style. Usually these dynamics are at opposite ends of the spectrum and often at odds with each other. But Stitch Fix, a start up founded in 2011 by Katrina Lake, a Harvard Business School student, combines high tech and high touch into a super-personalized experience that is transforming shopping. But more than that, Stitch Fix is changing the nature of fashion buying and the future of retail leadership. Stitch Fix sends its customers boxes of clothing selected through a combination of big data and personal stylists.
Canadian shoppers plan to buy less this holiday season than they did in 2014. One in five Canadians surveyed saying they will spend less than last year, a higher number than in the US or the UK.