5 Sessions to See at eTail East

Jul, 25 2016

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We are so excited for eTail East, Boston - Aug. 16th & 17th

We think you'll love these 5 sessions - but first! We think you will REALLY enjoy this bonus VIP invite: 

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Stop by at AgilOne Booth #323!

That’s right! We’ll be there to answer any and all questions you have about customer relationship and retention marketing. Schedule a Booth Meeting during eTail East today - Here. Schedule it today and reserve your copy of Omer's Predictive Marketing Guide book!

etail invite

Now that you are all registered to visit, here are:

5 Sessions That Caught Our Eye

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1. Main Conference Day Three - Thursday, August 18th

9:15 AM Keynote: The Last Session You’ll Ever Need to Go to About Omni-Channel. Promise!

Charlie Cole, CDO, will talk through what omni channel means at Tumi (an AgilOne client!) – and how the journey to optimize across the entire company from day one evolved. He’ll review conversion results from existing customers, increased organic traffic and increased net promoter scores.  You will leave this session with actionable take-aways.

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2. Email & CRM Summit - Monday, August 15th

3:10 PM Accelerating Your Customer Segmentation From 0-60 In Only Five Steps

In today’s data-driven world, customers have come to expect hyper-personalized communication, content and offers. Learn practical tips around segmenting your audience and maximizing Lifetime Value from your customers. See how Blinds.com (see their AgilOne webinar & case-study here for a preview of what Mosheh will share) implemented these tried-and-true methods, providing consistent 20-30% gains, contributing millions of dollars in additional revenue.

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3. Main Conference Day One - Tuesday, August 16th

10:05 AM Keynote: The Vitamin Shoppe’s Customer Experience Reinvention Journey

The Vitamin Shoppe is currently undergoing a customer experience and shopper journey reinvention and evolving into a true health and wellness lifestyle brand and destination. The Company will be undertaking significant changes to the training of its health enthusiasts, product assortment, stores and digital experience, among others. This presentation will look at the case for change, the journey the company is undertaking and what the Vitamin Shoppe will look like in the future. The Vitamin Shoppe will succeed by redefining the customer experience to inspire its customers, differentiate the company through product offerings and services while at the same time staying focused on retail fundamentals. The presentation will touch on how this strategy was developed and how it is being brought to life in an omni-channel environment.

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4. Main Conference Day Two - Wednesday, August 17th

2:05 PM Join Us In the Social Lounge For Retailer-Only Meet-Ups 

Hosted By: Daniel Marques, Director Online Marketing, Talbot.Meet retailers, get advice and tactics! You’ll have the chance to mix it up with executives who can give you free advice in areas like customer acquisition, omni-channel best practices, mobile and more! Every host will tackle a different problem area in eCommerce.

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5. Main Conference Day Two - Wednesday, August 17th

2:05 PM Crafting a Product Marketing Initiative To Drive Brand Affinity Through Storytelling

Learn how a 100 year old brand brought manufacturing back to the U.S. to celebrate its centennial year and tell an authentic product story to captivate consumers. The Made in the U.S.A. Collection was authentic to the brand because it demonstrated how committed Keds is to female empowerment in that women are hand finishing each shoe. It’s empowering being an earner for your family and a role model for your daughter, etc. By attending this session, you will learn how the brand used its rich heritage to both celebrate the past but propel the brand forward

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Looking forward to seeing you at eTail East!

 

*top photo courtesy of Marketing Cloud