FUN FACT OF THE WEEK
1 out of 10 of your BEST customers are misclassified without data cleansing
Blinds.com to Lilly Pulitzer have found extreme value in understanding a truly FULL view of their customers' engagement - both physical & digital. Many retailers have their customer data sources siloed, which leads to them missing out on providing VIP treatment. Without solutions like AgilOne, it can be time consuming & labor intensive to see how customers are interacting with your brand.
Consider it this way, your VIPs are the ones who: browse online, put items in their baskets, click through emails, follow you on social, go in-store to buy, & then review online. Later you send them a 'thank you' email with recommendations & a discount because they left their basket & you didn't realize they went and bought in-store. So, they buy something online with a discount they never intended to use. They get their items and then go in-store to return a few.... see where we're going?
Your BEST customers are interacting with you across all the channels - and to know who they are, you need a single view of your customers. Since your top customers make 4x purchases and spend 30x more than the average customer, don't you want to give them VIP experiences?
Learn how you can drive loyalty with a single view of your customers here - & enjoy the other retail news below!
HOT TOPICS TRENDING THIS WEEK
This year is looking to be very disruptive for retailers, thanks to the digital transformation that took place last year and the expected changes that will drive even more disruption in 2016.
Retailers, welcome to 2016. Mobile is all around us and digital technologies are changing faster than most brands can keep up with. Agility is the key to success, but exactly how can retailers remain up to speed with consumers today? Enter location-based marketing.
- Internet Retailer: E-retailers win the race for site load times
The “2016 State of the Union: Multi-Industry Web Performance” report, released Tuesday, involved tests on the top 50 websites in four industries—e-commerce, news and media, sports, and travel and hospitality—as ranked by SimilarWeb’s Website Rankings. Here is how the other three industries performed:
- News & Media: 4.1 seconds
- Travel & Hospitality: 4.1 seconds
- Sports: 5.2 seconds
A NYC area IT consultant and MSP, reviews the retail technology trend forecasts for 2016 and highlights those technologies most likely to be adopted by local and small business retailers.
5. Cheif Marketer: 5 WAYS INFLUENCER MARKETING TRANSFORMS RETAIL SALES
- Online Recommendations Generate Trust
- Research & Reviews Reshape the Consumer Path-to-Purchase
- Authentic Storytelling Resonates with Today’s Consumers
- Product Experiences Come Alive via Visual Platforms
- Mobile Dramatically Impacts Point of Purchase Sales