The Future of Omni-Channel Retailing & What We're Reading This Week
1. BusinessLine: Omni-Channel Is More Than Just a Buzzword
When e-commerce burst across the Internet in the late 1990s, it was natural to see it as something new and different. Traditional retailers regarded pure-play online competitors as alien invaders, and those who set up a clicks-and-mortar model often did so using separate divisions with unique tools and processes.
4. The Financial Brand: Bricks & Clicks: The New Omni-Channel Reality
Research reveals an interesting mix of consumer preferences, suggesting retail financial institutions need to build their omnichannel strategy around a click-and-mortar delivery model.
Department store giant Macy's will pour more resources into its e-commerce and omnichannel efforts in an attempt to offset disappointing third quarter sales.