"UK sales rose by 1.4% in July after a 0.9% drop in June"
When Brexit was signed, retailers held their breath and restrategized for the backlash. After a sour June though, things are looking up for retailers. Don't forget to check out this week's top news too!
In a report from Marketing Week - Retail sales jumped by 1.4% month-on-month in July, according to the Office for National Statistics. The expecatations by top economists? Only 0.2%! Looking back to July 2015, sales have increase 6%.
The overall emotions are looking good as well. Take a look at GfK’s latest consumer confidence index. Although this is 10 points lower than in August 2015, it represents a major improvement on July’s score of -2.
The positive news in trending too as another report from The Gaurdian highlights insights from Ian Geddes, the UK head of retail at consultants Deloitte. He said:
“Retailers will be buoyed by the news of steady confidence and increased spending, and the industry as a whole should feel optimistic about the second half of the year, Between now and Christmas, consumers’ spending habits are unlikely to change dramatically, and retailers have an opportunity to make hay while the sun shines.”
So what can you take away from this?
Hit hard before Christmas! Follow our guide to having your best holiday sales ever. Ending and Starting the year off right is the best way to ride the positive waves. Now is the time to strategically delight cusomers while preserving margin. When unrest over the Brexit revisits, your business plan will be in the right place to optimize promotions
Now that you are a master and ready to take on the Brexit, make sure to browse the top headlines for this week!
Top Retail News & Insights
Every Friday we post top trending retail news for you and are now introducing a fun fact to help you benchmark your marketing efforts against peers. Get the articles here.
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