Google Ramps Up in Fight for App Advertising
Google plans to make some new updates to AdWords that will allow users to promote installed apps in paid mobile search and on YouTube. This means that consumers will be able to open served ads in both YouTube and mobile apps that they are running. As for YouTube, users will run ads through their in-stream services that allows viewers to skip through videos called TrueView. On top of the new additions, Google will allow advertisers to link directly within an app on search for AdWords. This means that if someone has installed a certain shopping app, a retailer could buy mobile search ads that drive traffic to a specific page in the retail app.
To learn more, read the full article at Ad Age.
New Ad Exchange Delivers Mobile Video
Ad company, Vungle, launched a new in-app video exchange last week that will serve commercials to smartphones. The ad exchange will sell 15-minute spots that are designed to play during breaks in your mobile games or apps. For example, if you were to complete a stage during a round of Angry Birds, brands would be able to control what you saw during the 15-seconds before your next stage started. Currently, brands will have access to 4,000 mobile apps for their ad delivery. This could mean quite the number of interruptions for users running on ad-supported apps. To learn more, read the full article at Ad Week.
Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs
It seems as though this Twitter card should have existed a long time ago, but it's finally here. Twitter has launched its Website Card to help brands boost click-through traffic to their sites. The new cards are now available to all advertisers on both desktop and mobile that will allow marketers to feature rich content from a website in Twitter streams. Working similarly to the lead generation cards launched last year, these cards were designed to send users to any page on their website they want to boost traffic to. Marketers can use these new cards to promote a blog post, a homepage, product page, or even a landing page for a new offer. Early testing by Twitter shows that brands have been able to lower their average cost-per-click by utilizing their more engaging Website Cards. Read the full article at Marketing Land.