In case you missed AgilOne's VP of Marketing Dominique Levin speaking on the new 'revolution in marketing', big data and using algorithms to boost revenue during Crimson Marketing's Moneyball Podcast, here are some highlights:
"...there is a true revolution going on in marketing and that marketers need to be data driven, actually have an opportunity to reconnect with their customers and deliver happiness to each and every customer by using information that they have on each and every customer."
"...we believe that there is some sort of perfect marriage between creative for human intelligence and machine learning that can make things much better." [Click to Tweet]
"I believe that customer expectations have changed dramatically...I think we really expect brands to know who we are. " [Click to Tweet]
Click here to listen to the full podcast.