IRCE 2017 - Top Sessions To See

May 16, 2017


Headed to IRCE 2017 in Chicago June 6-8th?

Visit us at Booth #801 


Click here to schedule some booth time with us and set a reminder to attend the first of our top five recommended sessions...

1. Into the Wild: How a Top Retailer Ventured into Deep Personalization--And What Happened Then

Thursday, June 08, 2017: 4:15 PM - 4:45 PM

1169457.jpg  Omer Artun

  Founder & CEO





A successful retailer puts customers at the center of all it does. But in order to create genuine relationships with maximum lifetime value, retailer Moosejaw needed a deeper understanding of who its customers are. And it went deep indeed, developing a true single view of the customer that spanned all online and offline channels and using this for hyper-personalized campaigns.

By focusing on key shared group traits combined with persona-based marketing, the company revolutionized its approach to email and online segmentation and targeting. Learn the results of this adventure into customer clustering driven by advanced analytics and the steps you can take to achieve similar quick, ongoing and long-term wins.

Add this session to your calendar >>


2. Mapping Customer Experience to Technology Investment

Tuesday, June 06, 2017: 8:45 AM - 9:30 AM

Speakers: Chris Hardisty, VP eCommerce, Puma & Christie Porter, eCommerce Manager, Rachel Roy

Most e-retailers recognize the opportunity email marketing offers around holidays, events and seasons, but it needn’t take an event to spark the kind of creativity that takes email marketing to the next level. In this session, we’ll hear how one retailer increased revenues by thinking outside the box in building a themed campaign that centered on new email marketing tactics. We’ll also learn how its new approach to traditional strategies boosted its email marketing results overall.


3. More Than Analytics—How Data Science Drives Personalization, Profit and Innovation

Wednesday, June 07, 2017: 11:00 AM - 11:30 AM

Speaker: Mike Zhang, VP E-Commerce, Digital Marketing & Innovation, Lands' End

Analytics are crucial to every business, but smart data utilization—leveraging data science—opens new paths to success in fashion and apparel. In this session, attendees will learn how data science can heighten the shopping experience through real-time personalization by anticipating shopper's intentions augmented with a test-and-learn approach. While this session is a great fit for fashion/apparel e-retailers, it’s also highly relevant for any e-commerce business that values agility and innovation to achieve a competitive advantage in customer experience.


4. Data and CRM: The Art and Science of Retail

Tuesday, June 06, 2017: 2:10 PM - 2:30 PM

Speaker: Ali Wing, CMO & EVP Digital Commerce, Maurices

Retailers understand that data collected from all channels and sources tell an important story. But the story does not clearly dictate how to activate, leverage and attribute data to a sale, conversion or loyalty. In this session, our speaker will share how data – product, marketing, customer, order data – is captured, managed and optimized to support the key parts of the digital retail business.


5. How Getting the Heavy Lifting Right Can Improve the Bottom Line

Wednesday, June 07, 2017: 10:30 AM - 11:00 AM

Speaker: Willis Weirich, VP Logistics, Neiman Marcus Group

As website design and usability best practices become standard, standing out from the crowd of online retailers becomes harder. One of the most fertile grounds for developing customer satisfaction is easy to overlook: order fulfillment and delivery. In this session, the head of logistics at a major department store chain will reveal how the luxury retailer uses shipping, tracking information and returns policies to lower the risk for consumers to shop and how delivering on the backend creates customer loyalty and repeat sales.


Get a preview of the insights you hear in Dan & Omer's session with our Moosejaw case study: