Customer Data Platforms (CDPs) are on the rise, with the market expected to reach $1 billion by 2019. But with nearly 30 vendors claiming to be part of this growing category, and with many enterprise brands attempting to build similar capabilities in-house, it’s important to understand what a CDP can realistically provide. It’s probably more than you realize.
Join our webinar on March 22nd to learn what enterprise B2C brands, and in particular what omni-channel retailers, should expect from an enterprise Customer Data Platform. David Raab, founder of the Customer Data Platform Institute, and Omer Artun, founder and CEO of AgilOne, will host a webinar that explores the divisions and differentiators of vendors within the CDP category, and they will tease out the specific traits within the category that support omni-channel retail needs.
In our webinar, “Your Guide to Enterprise Customer Data Platforms”, you will learn:
- David’s recent report on what separates an “enterprise” CDP from SMB and mid-market offerings.
- Omer’s real-world stories from enterprise brands that have made the strategic shift to CDP-powered customer engagement.
- An interactive discussion between Omer and David on the key features that enterprise retailers should look for in a CDP.
Your Bonus Gift for Registering Today
Registering today will unlock a complimentary copy of the CDP Institute’s “Requirements for Enterprise Customer Data Platforms” whitepaper - trust us, it's too good to miss.
The call for brands to create authentic customer relationships and maximize customer lifetime value could not be more pressing or more complex, particularly for enterprise retailers, whose customer data lives across a wide range of digital and offline/store ecosystems. Customer Data Platforms may hold the key.
We look forward to you joining the conversation on March 22nd with two of our industry’s sharpest minds!