LTV, Omni-Channel, Predictive Marketing, Topshop, e-Commerce & What We're Reading This Week
1. MarketingProfs: Four Quick Tips for Becoming an Expert Predictive Marketer
Marketing has come a long way from the days of focus groups and customer surveys. One of the most important developments has been the rise of predictive analytics, which has become accessible to a wide range of marketers. So many new technologies are available to marketers today. Keeping track of all the latest developments can seem overwhelming. These four important steps can help traditional marketers become experts in predictive marketing and reap the rewards for early adopters of a powerful new technology.
As a measure of the amount of profit you can expect to generate from a customer over the entire time they do business with you, LTV tells you a lot. It lets you know who’s in it for the long haul, and who’s not; who’s going to invest time, energy and money in your products and services for years to come, and who might just be fairweather. That’s information you can use to decide how to allocate resources for marketing, customer retention and other areas so that you get the best possible return on those resources.
3. Fashion United: Topshop tops European omnichannel fashion survey
Topshop, Wallis and Miss Selfridge, high street brands under the UK fashion fascia Arcadia Group, have managed to snag the top three spots in the European omnichannel fashion survey conducted by management consultancy firm Kurt Salmon, outperforming fashion brands from France and Germany. Topshop managed to keep its top spot for a second year in a running, a remarkable feat as last year's survey only covered the UK.
4. Economic Times: E-commerce firms gear up for the festive season, hope for $4-billion sales bonanza
Once there was a time when global e-commerce trade was dominated by North America and accelerated by events-based phenomenon such as Christmas, Mother’s Day and birthdays. These times are now over… in more ways than one. Earlier this month, new data from research company Emarketer reported that in China almost 50% of e-commerce transactions will be on mobile devices, be they cellphones, tablets or smartphones.
5. MarketingLand: Where Can Marketers Find The Best Customer Data? Under Their Noses
Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer experiences. The ever-increasing number of connected channels and devices means advertisers face stiffer competition when it comes to attracting consumers’ attention, in turn driving demand for people-based marketing, rather than simple guessing.
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