Omni-channel Retail & 2016 Trends + What We've Been Reading
1. Internet Retailer: Top 10 Omni-Channel Retail Trends for 2016
Retail is in the middle of a high-stakes poker game that started a few years ago. At the beginning, there were several players at the table including Amazon, Walmart, Best Buy, Circuit City, Target, Macys, Nordstrom, Sears and many others. What we saw in the past few years is some of the retail players folding or having to leave the table, such as Circuit City and Radio Shack. We also saw Amazon dominate the last few rounds by continuing to play the low-margin game, thanks to lower-cost and lower-margin expectations from their shareholders.
2. 1 to 1 Media: What’s in Store for Omnichannel Retail?
Omnichannel marketing represents a significant shift in how marketers do business, and that includes real estate. Pine Tree Commercial Realty principal Peter Borzak, one of our panelists at Bisnow’s 6th Annual Retail Real Estate Series, 7am on Tuesday, Feb. 24, at The Century, says his firm has embraced omnichannel marketing for some of its retail assets.
4. Luxury Daily: Department stores still need to hone omnichannel approach: L2
The number of department stores displaying a real-time inventory has quadrupled since 2013, according a new report by L2.The increase exemplifies the heavy investment that department stores are making in omnichannel to compete with Amazon, Net-A-Porter and other pure players. Although retailers are making advances on various fronts, a number of obstacles in both technology and implementation are impeding true omnichannel experiences.
Looking back on 2015, deemed “The Year of Mobile,” it’s clear that digital marketers began to understand how new technology would impact the shopper’s journey, both online and in-store. So, what’s the challenge for 2016?