We had a very well attended webinar this month on the topic of, "How to get people to open your holiday campaigns (and buy!)".
If you're looking for more insight into data-driven marketing for this holiday season or anytime after, this webinar is a must see for you. If you happen to have missed out on it - you’re in luck. We have the recording available and ready for your viewing.
In this webinar we addressed topics directly related to optimizing for the different clusters of customers in your database so that you (and your customers) can make the most out of this holiday season.
We covered the basics of key predictive technologies like collaborative filtering (recommendations), unsupervised learning (behavioral clustering) and supervised learning (propensity models to make predictions). We also touched on topics such as how to prepare your customer file for maximum success and finding the right content to send to the right people.
If this sounds right up your ally, you’ve come to the right place. We’ve got it all.
Grab the popcorn (and you're notebook to take notes), kick-back and enjoy the on-demand webinar.