Running Loyalty Programs with a Customer Data Platform

Loyalty programs can be an integral part of your marketing strategy, improving everything from churn rate and lifetime value to customer experience. 

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How a Customer Data Platform Can Impact Digital Advertising

Gartner defines a Customer Data Platform (CDP) as “...a marketing system that unifies a company’s customer data from marketing and other channels to enable customer modeling...

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Optimizing Direct Mail with AgilOne

In comparison to blasting out emails, direct mail is a much more time consuming and expensive means of outbound marketing. However, if done properly, direct mail can be a very...

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Mary Meeker's 2018 "Internet Trends Report" Roundup

For the past 23 years, revered internet stock analyst turned investor, Mary Meeker, has been releasing a yearly presentation on the state of the web. This year, the tech state...

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AgilOne Is Named a Strong Performer in the 2018 Forrester Wave for Customer Analytics Solutions

Leading analyst firm Forrester Research Group published its 2018 Wave for Customer Analytics Solutions this week, and AgilOne is listed as a Strong Performer.

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Chatbots for Marketers

When it comes to responding to inbound leads, timing is everything. According to a study conducted by Harvard Business Review, after five minutes, there is a 10x drop in your...

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