An email marketer in today’s age must really listen; to his or her customer’s needs to make sure they’re presenting them with the most relevant and engaging content. However, there is a disconnect between how the marketer wants the customer to respond to the content received, and how the customer actually reacts to the content.
Why is there such a disconnect in today’s digital marketing world?
- Most email marketers treat every customer somewhat the same way
- Few measure marketing effectiveness longitudinally across channels
Why can’t Email Marketers solve this problem today?
- Email Marketing Solutions don’t offer built-in integrations and predictive analytics
- Email marketers don’t have the resources to build a solution internally
- There are very few SaaS email optimization solutions integrating with existing email platforms
AgilOne Email Edition offers
- 5-minute set-up
- Collect and mine email data to predict propensity of people to engage
- Segments customers so that they can be acted on and integrate tightly with existing email platforms
- Enables effective test-measure-optimize
In this webinar Anselme Levan, VP Products at AgilOne discusses
- An approach to move from optimizing campaigns to optimizing customer engagement and value.
- An overview and demo of the AgilOne Email product.