Predictive Marketing News & What We Were Reading This Week: Retail Tech

June 19, 2015

4 ways Fortune 500 CMOs leverage inbound marketing

While inbound marketing may be obvious to many entrepreneurs, we are still in the early days of this as part of the Fortune 500 CMO’s quiver. For the next generation of CMOs that are thinking of using inbound marketing as a strategy, this article covers 4 key tips that we’ve learned over the past year that the best of the best use to succeed with inbound marketing. Read More >

Retail Tech With The Right Touch
For many retailers, deploying the latest personalization technologies is the way to heed the call for more personalized customer experiences. And it’s not just big-box merchants getting into the personalization game. SMB retailers—which some suggest already have an “edge” in that they possess a more intimate knowledge of their customers than their larger counterparts—are embracing a variety of solutions that can level the playing field. Read More >

5 lessons for retailers on using new technology
There’s a lot of hype and buzz around retailers adopting new technologies, but many lack the marketing direction to employ these in a way that’s relevant to customers. Mirador’s retail marketing director reveals his tips on harnessing the latest tech developments in the retail space to improve customer engagement. Read More >

Twitter acquires machine learning startup Whetlab, will kill the service on July 15
A source close to Twitter says the company will use Whetlab’s technology as an internal service to accelerate Twitter’s current machine learning efforts. Twitter was apparently also interested in Whetlab’s five-person team as they have “extensive” machine learning expertise, with an emphasis in deep learning and artificial intelligence. Read More >

Facebook Expands 'Buy Button' For Retailers
Continuing to test ecommerce, Facebook is inviting more retailers to sell their wares right in users’ News Feeds and on their respective brand Pages. In partnership with retail software company Shopify, Facebook is giving select U.S. merchants the chance to try out a “Buy” button. Read More >