Predictive Marketing News & What We’re Reading This Week on Growth & Transformation

April 17, 2015

3 Step Reactivation Campaign to Win Customers Back

Predictive marketing cloud player AgilOne has announced the appointment of three top executives. Gangadhar Konduri has been named Chief Product Officer, Mike Weller joins as Vice President, Business Development, while Steve McDermott will be Vice President, Global Sales. The move was made to quicken AgilOne’s rapid growth as the company enters into a new phase of expansion.

One of the outcomes of building data-collecting computer chips into everything we use in life today is the rise of metrics. Management watches key metrics on dashboards that summarize every aspect of their business. Sometimes I think we risk drowning in an ocean of big data, and we would be wise to focus on some simpler, more basic metrics.

Digital transformation is one of the most important topics facing retail today. As one of the largest retail brands in the U.S., second only to Walmart, Kroger Co., a Fortune 25 company with over $100 billion in revenue, is two years into its digital journey. Kroger is making the transformation from its traditional roots as a sole brick and mortar company into starting to build out the omni-channel and digital commerce experience for customers.

What role will physical stores play in the future of retail? That's perhaps the biggest question plaguing brick-and-mortar retailers today.

The world is becoming more complicated. And technology is to blame.
We're more connected now — in 2013, 22 percent of us had smartphones, and that figure continues to grow. More than 1.7 billion people are on social networks, and within three years it will be 2.55 billion. That's a heck of a lot of tweets, snapchats and Facebook updates.

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