Predictive Marketing News & What We’re Reading This Week

April 24, 2015

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More than half of online retailers say they’re planning to move their e-commerce hosting to the cloud in 2015, and at least 40 percent say they’ll move other key marketing technologies to the cloud, as well. That’s according to the 2015 Retail Growth Outlook, an eBay Enterprise-commissioned survey of more than 1,000 U.S.-based e-commerce and marketing pros conducted in early March. The research group represents companies that expect to make between $3 million and $250 million in online revenue this year.

The merger of the world's two biggest online fashion stores, Net-a-Porter (NAP) and Yoox, sends a warning to luxury brands to embrace the Internet with more vim after years of resistance.

The explosion of digital platforms is upending traditional business models and industries. Selling products and services is no longer enough; forward-looking companies are using experiences and outcomes to beat the competition. So what can businesses do to avoid being disrupted?

Loyalty programs offer a particularly compelling way to build and reinforce the customer relationship. Yet, according to a commissioned study conducted by Forrester Consulting on behalf of Deluxe Rewards, only 16% of loyalty program decision-makers are completely satisfied with their results.

Big Data is still more of a Big Mystery in most marketing departments. Part of the problem is that too many executives think they need to wrap their arms around all analytics and come up with a comprehensive big data strategy. They either want one that's equated to a series of data-driven tactics or to the building of a complex infrastructure. They also want a plan large enough to encompass the vast swaths of ever-increasing information.

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