Predictive Marketing Company Brings Industry Thought-Leaders Together to Discuss Data-Driven Marketing Strategies
MOUNTAIN VIEW, Calif. – April 17, 2014 – AgilOne, the cloud-based predictive marketing company, today announced that the company will host its Data-Driven Marketing Virtual Summit on May 9, 2014 from 9 a.m. PT – 5 p.m. Pacific Time. The goal of the summit is to educate everyday marketers about new quantitative tools and techniques that can dramatically improve the relevancy and performance of omni-channel marketing campaigns.
The event is expected to attract approximately 1,500 live attendees across industries but with an emphasis on eCommerce. There will be more than 30 speakers who are best-selling authors and top industry leaders, and the keynote lineup is as follows:
Ann Handley, chief content officer at MarketingProfs and best-selling author of Content Rules
David Meerman Scott, marketing and sales strategist and best-selling author of The New Rules of Marketing & PR and Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Scott Stratten, president of UnMarketing and best-selling author of UnMarketing: Stop Marketing. Start Engaging, QR Codes Kill Kittens, The Book of Business (UnAwesome) and a book to be launched in the Fall titled, UnSelling
Loren McDonald, VP of industry relations for Silverpop
Other speakers include Glenn Gow, founder and CEO of Crimson Marketing and author of Revenue and the CMO as well as marketing leaders in B2B and eCommerce companies. Participants include 100% Pure, 500friends, 500 Startups, Direct Marketing Association, Electronic Arts, FORWARD by Elyse Walker, Gigya, JustFab, McKinsey, Moz, Revolve Clothing, Volcom and Zappos.
“We held a physical summit earlier this year, and people were hungry for even more content,” said Omer Artun, CEO of AgilOne. “We decided to host a virtual summit to extend the conversation and educate attendees as to how they can transform their businesses by leveraging the power of data-driven marketing. Our event speakers will provide tips for building long-term customer loyalty and growing the bottom line.”
In related news, AgilOne also announced a $25 million Series C investment round today.
AgilOne is a cloud-based predictive marketing platform. It is used by brands including Shazam, Sports Authority, Moosejaw and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data-scientist approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends what immediate actions to take to increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital, Mayfield Fund, Tenaya Capital, Next World Capital and Four Rivers Group. The company has been featured in well-respected publications and news programs including CNN, NPR’s Marketplace, Forbes, Internet Retailer, AllAnalyics.com and Digital Marketing UK. For more information, please visit http://www.agilone.com.
Media Contact: Elena Annuzzi