This week we are shaking up our Fun Fact Friday because I am too excited to write on this topic...
Have you heard about PokemonGo?
Before you roll your eyes - learn how YOU can leverage it to increase foot traffic in your business and engage your customers! Poke'Go to our blog now :)
Now that you have the steps to be a Pokemon Retail Master make sure to browse the top headlines for this week!
Top Retail News & Insights
Every Friday we post top trending retail news for you and are now introducing a fun fact to help you benchmark your marketing efforts against peers. Get the articles here.
1. Business 2 Consumer: How to Identify the Right Influencers for Your Retail Audience
Partnering with the right influencers makes all of the difference when it comes to outcome. Starting with an in-depth understanding of your current audience to identify influencers who already resonate and verifying that their greater audience is in line with your audience reach goals is the perfect strategy to identify the right influencer for your audience.
2. Business Review Europe: 7 steps for mobile brands to crack online retail
From our experience, brands can experience growth of up to 300 percent year on year with a strictly online strategy, often utilising the support of smaller chain and independent bricks and mortar outlets and ultimately pulling away from high street only retail. In this era of multi-channel it is more important than ever to adopt the correct channel strategy. Here's a sneak peek at the 7:
- What’s your channel strategy?
- A gap in the market
- Great customer service
- Content is king
- Stock management and forecasting
- Work with or via Amazon
3. Atlanta TechEdge: CloudTags Creates the Connected Store for Retail Marketing [VIDEO]
Connecting mobile and in-store with technology - this is our jam. Watch this new technology coming out, think about it for your business, and then learn how you can leverage mobile trends in our mobile infographic here. Enjoy!
4. ABC News: 10 Things That Drive American Consumers Crazy
Thirty-three consumer agencies from 20 states participated in the survey, which asked about the most common complaints they received in 2015, the fastest-growing complaints, the worst complaints, new types of consumer problems and more. Read the entire report here.
Consumers spend more time in a connected, social environment and take for granted many of the online tools previous generations struggled to understand, appreciate and then adopt. Therefore, eCommerce will likely continue to outpace total retail sales in the foreseeable future. Here are 9 trends shaping retail eCommerce in 2016.