Since we have been promoting our upcoming webinar & new eBook on how you can have the best holidays ever... we're taking a quick break on our Fun Fact Friday to make sure you've had a chance to register!
- Leland Kass from Jonathan Adler
- Nate Poeschl from John Varvatos
- Donny Yu from Ashley Stewart
Will share their top campaigns, best practices, & tips around how to prepare to have the best holiday sales ever. Register here & get our new eBook on the topic - our gift to you!
Now that you're registered, make sure to browse the top retail news for this week!
Top Retail News & Insights
Every Friday we post top trending retail news for you and are now introducing a fun fact to help you benchmark your marketing efforts against peers. Get the articles here.
1. Media Pot: 3 ways technology will make stores fun again
The good news: Tech is largely great for the shopping world.
The scary news: Retailers are lagging in providing new forms of value to shoppers. As more shoppers wander aisles, phone in hand — or shopping at home — many think mobile improves the shopping experience.
So in what direction can stores and brands innovate? Here are three ways you can use technology to put stores prominently back in the picture...
According to the NRF's data, which excludes sales of automobiles, gasoline stations and restaurants, retail sales rose roughly 4 percent during the first six months of 2016. Easy comparisons in the second half, which follow last year's unseasonably warm winter, should give retailers a push through the end of 2016, the organization said.
3. Retail Dive: Abercrombie brightening up stores, look with rebrand
- After years of promising a pivot from its dark, perfumed stores and highly sexualized marketing, teen apparel retailer Abercrombie & Fitch is unveiling a brighter, more streamlined approach.
- The new campaign features more diverse and clothed models—also reflected in the brand’s more denim-oriented, less logo-centric clothing.
- The rebranding was spearheaded by creative director of marketing Ashley Sargent Price who recently arrived from J. Crew.
4. ABC News: Kmart’s retail experiment is freaking out employees
Eddie Lampert’s latest retail experiment has Kmart employees freaking out. The hedge fund billionaire-cum-Sears Holdings chief executive has started moving Kmart stockroom merchandise onto the sales floor... see how he thinks it will help their business.
These kinds of online brands aren’t new. Dollar Shave is five years old, andWarby Parker, the online eyewear company, began selling glasses over the web in 2010. But over the last few years there’s been a proliferation of such companies — into underwear, children’s clothing, cosmetics and more — and the Dollar Shave deal suggests their growing importance. These firms could become an emerging problem for consumer products conglomerates like Procter & Gamble, and they might also spell trouble for television, which relies heavily on brand advertising for its revenue.