How Retention Marketing Is Shaping Up & What We're Reading This Week

October 23, 2015

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How Retention Marketing Is Shaping Up & What We're Reading


1. B2C: 4 Customer Retention Tips to Smash Your Profits Out of the Park
Numbers Don’t Lie. Research has shown time and again that the cost of retaining a current customer is less expensive than acquiring a new one. A Bain & Company report showed that increasing customer retention rates by just 5 percent could increase retail profits anywhere from 25 percent to 95 percent; hardly numbers you should ignore.

2. Business News Daily: 10 Twitter Marketing Mistakes You Need to Stop Making
Social media is a great free tool that businesses can — and should — take advantage of. Twitter, especially, is one of the best platforms for actively engaging with your brand's audience, but if you make the wrong moves, you could find yourself tweeting into the void, or worse, offending potential customers.

3. Entrepreneur: 7 Statistics That Prove Email Marketing Isn't Dead
It’s hard to argue that receiving email is now often met with a groan. The reason?  We're inundated with emails. The average person gets 121 a day. The human race as a whole gets 193.3 billion. Business emails account for 108.7 billion. These are big numbers. Well, here are 7 statistics to show that email marketing isn't dead.

 What do you imagine when you envision a comprehensive marketing plan across multiple channels from TV to social media? Does it cost you tens of thousands of dollars? It doesn’t. In fact, you can launch a successful marketing campaign for just $1,000.

5. Venture Beat: Marketing tech funding picks up: $3.8B in deals for Q3 (research)
 VB tracked nearly $3.8 Billion in funding, acquisitions, and IPOs for over 80 tech startups and over 250 VC’s in Q3 of 2015 and we want to share the article where you can access those findings. It’s the most comprehensive data and insights available on the aggregated marketing technology list at VB Profiles. The growing list includes well over 2100 companies, over 2400 executives and investors, and nearly 3200 funding events…including $45.2 Billion raised last year.
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