AgilOne Blog | Marketing Blog

Unlock the Potential of Cleansed, Enriched Data with AgilOne and Snowflake Data Sharing

ashish.katariya@agilone.com (Ashish Katariya) — Fri, 16 Aug 2019 23:46:02 GMT

Earlier this year, AgilOne announced a strategic partnership with Snowflake, the industry leading data warehouse that powers AgilOne’s analytics applications such as Metrics and Interactive Queries. The joint solution provides reporting and full SQL access to processed, record-level data within AgilOne with fast query performance via Snowflake. Marketing, IT and Data Science teams can thus take advantage of vast amounts of omni-channel customer data enhanced with AgilOne’s online-offline identity resolution and predictive analytics.

AgilOne’s Offline Connectors Enable True Omni-Channel Marketing for Retailers

chase.lyall@agilone.com (Chase Lyall) — Tue, 13 Aug 2019 18:46:11 GMT

Understanding how much value marketing campaigns are producing is crucial for all marketers, and attribution is one of the toughest parts of the marketing cycle to measure. But for most retailers, the divide between store transactions and online activity makes this very complicated to fully understand -- especially since for many retailers, more than 75% of business takes place offline in stores. Without connecting online advertising with in-store sales, retailers cannot get the full picture of a customer’s purchase journey, including whether online ad campaigns made an impact on offline sales.

Perspectives from a Former Retailer: How a Customer Data Platform Changes the Game

gabrielle.couzin@agilone.com (Gabrielle Couzin) — Thu, 08 Aug 2019 00:51:58 GMT

One of the reasons I enjoy working as a Customer Success Manager at AgilOne is that I can help marketers solve the very problems that used to confront me back when I was a retailer. Before coming to AgilOne, I worked in Europe and Latin America at both a big-box retailer and at a large online-only company. These companies struggled with how to better engage their customers while increasing margin. They were capturing a ton of customer data but it all sat in IT databases, and in my role on the marketing team, it was very difficult to access the data, much less gain insights from it. The only way to analyze the customer data that we captured was by using Excel and creating numerous pivot tables that would always make my computer crash because they couldn’t handle the volume of data. The times that reporting did work, it would provide insufficient information and have minimal insights on customers. It was nearly impossible to leverage these small insights to drive greater profit. If only I had used a customer data platform in those days! Thankfully, in my role at AgilOne, retailers I work with have the tremendous advantage of using a customer data platform (CDP). And with a CDP, they can gain important insights. Here are the use cases with the quickest wins I’ve seen work with omni-channel retailers who are using AgilOne's CDP.

Get to Know the Five Types of Customer Data Platforms. Which Is Right for You?

karen.wood@agilone.com (Karen Wood) — Wed, 24 Jul 2019 20:23:10 GMT

Last week Gartner published its 2019 update of the Hype Cycle for Digital Marketing and Advertising, where the Customer Data Platform (CDP) category is now teetering on the “Trough of Disillusionment.” We’re excited about this progression into the “trough,” because it will clear the field of vendors claiming to be CDPs and reduce confusion for marketers. This will be a good thing for all companies wanting to activate first party data and wondering if a CDP is the best way to do it.

Why a Persistent Database is a Key Requirement of an Enterprise Customer Data Platform

karen.wood@agilone.com (Karen Wood) — Wed, 08 May 2019 23:11:32 GMT

Last month, the Customer Data Platform Institute launched its RealCDP initiative, intended to help marketers understand which vendors in a landscape of over 100 so-called CDPs are actual CDPs, capable of fully satisfying the broad range of critical CDP use cases.

AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights

Gangadhar.Konduri@agilone.com (Gangadhar Konduri) — Tue, 23 Apr 2019 20:50:00 GMT

Originally Published on Oracle's Modern Marketing Blog

Why a Customer Data Platform Is Fundamental to a Personalization Strategy

karen.wood@agilone.com (Karen Wood) — Tue, 16 Apr 2019 01:11:14 GMT

These days, most brands are trying to improve the way they engage with customers. This means giving customers a consistent, relevant, orchestrated experiences no matter when and how they engage -- over email, through social channels, on the website, in digital ads, etc. But as they embark into better personalization, marketers can be tempted into focusing solely on the execution channel (e.g., “I want to personalize, so I am going to buy a website personalization tool,” or, “I want to send personalized emails, so I need a new ESP.”), but lose sight of the data and segmentation discipline required to make personalization really effective on any channel.

AgilOne Releases Metrics Launchpad to Give Immediate, Actionable Insights to Your Customer Data

karen.wood@agilone.com (Karen Wood) — Tue, 09 Apr 2019 16:51:45 GMT

AgilOne is thrilled to announce the release of Metrics Launchpad, which gives marketers and executive teams an easy-to-use, easy-to-interpret jumping-off point for understanding AgilOne’s customer data through six types of pre-built dashboards that pull from AgilOne’s experience and expertise in working with enterprise clients. Metrics Launchpad combines AgilOne’s flexibility to ingest and analyze any data that is important to a business with self-service dashboards so that marketers and business teams can get value from AgilOne data from the moment data is loaded into the system.

AgilOne Welcomes Adobe and Salesforce to the CDP Party

Gangadhar.Konduri@agilone.com (Gangadhar Konduri) — Mon, 01 Apr 2019 19:30:01 GMT

This week we saw interesting and exciting announcements from Adobe and Salesforce. They both announced their Customer Data Platform (CDP) offerings, which seem to be in different stages of development. We will discuss our detailed thoughts on these product announcements in future blog posts once they share more details. But, to start with, we want to extend a hearty welcome to Adobe and Salesforce to the Enterprise CDP party -- a party AgilOne started and been at the forefront of for several years already.

What You Need to Know About the California Consumer Privacy Act

ed.matibag@agilone.com (Ed Matibag) — Mon, 07 Jan 2019 20:24:26 GMT

Just as companies are getting comfortable with GDPR, a new data privacy law has appeared on the horizon: the California Consumer Privacy Act (CCPA). While CCPA is similar to GDPR, there are key differences that marketers should understand.