Predictive Marketing Company Helps Plus-Size Clothing Retailer Personalize Buyer Communications
FASHION DIGITAL NEW YORK – NEW YORK – October 8, 2013 – AgilOne, the cloud-based predictive marketing company, today announced that Sealed with a Kiss Designs (otherwise known as SWAK Designs), a retailer that sells contemporary plus-sized clothing to women, will leverage AgilOne’s data science approach to create effective, personalized marketing campaigns for its shoppers. By deploying AgilOne Digital Edition, SWAK Designs will have the ability to evaluate email engagement, browsing behavior and transaction records in efforts to build more meaningful and profitable customer relations.
By understanding and targeting each individual customer, SWAK Designs is aiming, among other things, to convert more one-time buyers into repeat buyers and to revive sleepy buyers. For example, AgilOne Digital Edition automatically segments email users into groups based on their level of engagement so that SWAK Designs can easily customize the content and frequency of emails that get sent to shoppers. With buyer segmenting in place, SWAK Designs can increase customer engagement, email conversions and cut email opt-out rates by as much as 50 percent.
“We believe that fashion should be fun and accessible for everyone, and AgilOne will help us to better execute upon that vision,” said Brad Capo, founder and CEO of SWAK Designs. “By engaging in more effective targeting, we hope to make it easier for our customers to find exactly what they are looking for when they want it. ”
“Through data science, AgilOne will enable SWAK Designs to anticipate a buyer’s next behavior and better serve that need,” said Omer Artun, CEO of AgilOne. “Better predictions lead to pleased customers and greater profits. We are very excited to embark on this journey with SWAK Designs, and through their technology investment, they will gain customers for life.”
About Sealed With a Kiss Designs
Sealed With a Kiss Designs offers contemporary women’s plus fashions in sizes 14 – 36. Styles are available online at www.swakdesigns.com and at select boutiques across the country and internationally. The California- based business prides itself on making the majority of all its styles locally, within the Los Angeles metro-area. For more information, or for wholesale inquiries, visit them online at www.swakdesigns.com or call 818-888-3800. Join their community on Facebook at www.facebook.com/swakdesigns, on Twitter at @SWAKdesigns and Instagram at SWAKdesigns.
AgilOne is a cloud-based predictive marketing application. It is used by brands including Shazam, Sports Authority, Moosejaw, ideeli, and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data-scientist approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends what immediate actions to take to increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital and Mayfield Fund. For more information, please visit http://www.agilone.com.