The Top 5 SXSW Sessions for Data Driven Marketers

March 06, 2014

SXSW is just around the corner, and we know you’re excited about it. But, with such an amazing list of sessions, workshops, and speakers, finding the right one can be a daunting task. Well, worry no more. We’ve put together a list of our top 5 session choices for the data-focused marketer. We’re sure you’ll find your way into more than 5 sessions, but this will help you get to those that really can’t be missed.

1. Marketing as a service.

Excerpt from Session Description:

The data stockpile is on. Mobile is entering a new era of intelligence in which data is free to capture, for those who know how to do it. This panel will detail how behavioral intelligence and its associated technologies are changing how mobile marketers are thinking about personalization.

Schedule it!

2. Big Data Inverted: The Best Candy from Strangers?

Excerpt from Session Description:

In this panel, renowned researchers and digital anthropologists tackle this phenomenon to explore the implications of personalization, and behavioral recommendations and the impact ultimately on consumer behavior.

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3. App Data, Everywhere: Cross-Device Content Sharing

Excerpt from Session Description:

We live in a cross-platform world, with users now expecting the data they create to follow them across all of their various devices, browsers and even offline. As user demand for easy access to content from any device grows, managing data has moved from a pure storage problem to a problem of data synchronization.

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4. Always Be Testing: Detecting Novelty in A/B Tests

Excerpt from Session Description:

In the Obama campaign's digital fundraising operation, we constantly A/B tested all aspects of our emails. Sometimes we would stumble upon surprising results that gave us statistically significant increases in our donation rates -- and then, just as quickly, those effects would wear off. From special characters in subject lines to ugly yellow highlighting on entire paragraphs of an email, we found plenty of tactics that displayed classic "novelty effect" patterns.

This two and a half hour long workshop will demonstrate how to detect those novelty effects through multi-stage A/B testing, long-term testing, and re-testing -- and how to avoid falling into the "best practices" trap of thinking you're done after one successful round of tests.

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5. Building Relationships Through Real-Time Relevance

Excerpt from Session Description:

Global Marketing is immensely complicated, but you can leverage information and technology to create individual moments of connection that build lasting impact for a brand. Creating content that is relevant to each user’s brand experience requires a unique understanding of consumer’s motivations. Our panelists will engage the audience in a conversation about how Team Detroit and its global partners use the latest Digital tools to create moments of real-time relevance with a brand. Sponsored by Team Detroit.

Schedule it!

We hope you find this list helpful. What other sessions are you looking forward to the most? We’d like to hear your thoughts!