1. Personalization is hot
We agree with Rachel that personalization is very important. The result is a win-win scenario – customers are offered more relevant products and services in ways that resonate with them, leading to more profitable relationships for the company.
2. Spray and pray marketers make a bad decision
"A bad decision, with good intentions, is still a bad decision." Jim Collins | reminder for "spray and pray" marketers. #ET13
We agree with Vala that the era of spray and pray marketers is rapidly coming to an end. Not only is one size fits all marketing a missed opportunity to build a true meaningful relationship with your customers, customers also don't tolerate it any longer. They know there are tools micro-segment and add personalized content and relevance to each campaign.
3. Humanize your brand
In a knowledge sharing economy, it's no longer about B2B or B2C, it's people-to-people. Humanize your brand. #ET13
More wisdom from Vala. It's all about the human connection. Really listen to your customers. Really talk with your customers. It's a dialogue.
4. Predictive gives people what they want
It's simple really, isn't it. Give the people what they want and you will be successful. Predictive analytics can help.
5. Teaching is always better than selling
Kyle Lacy @kyleplacy
Worry less about selling better and worry more about teaching better #et13 @jaybaer
We are huge believers in providing the community with education and knowledge - hence we write so often on this blog! Give to get. Gain trust by providing value and selling will follow naturally.
6. Mobile coupons outperform 10x
Tracy Kunzi @tmkunzi
Mobile coupons drive 10x the redemption rate of traditional coupons. #Mobile101 #ET13 #mms
We all know that mobile is huge in terms of usage, but it's also cool to see how it is winning in terms of performance. Cool stat!
7. White papers are dead
Adam Waid @adamwaid
Only 1.7% of people want to read a whitepaper over 5 pages. #et13 #et13b2b
Does anybody still read at all? I thought everybody now watches videos only.
8. Pick up the phone
Matt Smith @mattstech
"The telephone is the most underused tool in marketing." -@msweezey #ET13
We couldn't agree more. A strategically placed call can accomplished so much. When is it worth your time. Predictive analytics can help when and what your customers want to hear.
9. Information = relationships
Kyle Lacy @kyleplacy
Relationships are created with information.. Not just people. #et13 @jaybaer
I couldn't agree more with Kyle. A personal confession here: I got to know the other parents in my kids' school a lot better after I connected with them on Facebook. Now I know what to talk about with these relative strangers. "How is the new dog ...". Rapportive does the same for me in the business world. "Cool you are raising money for cancer ...". Conversation starters.
10. How can we help?
Using data effectively is about gathering preferences and asking "how may I help you?" In the digital world. #ET13
This goes with Tweet #8 very well: picking up the phone at the right time to offer help is very powerful.
See you all next year!