"10 Mobile Statistics Marketers Will Love" .
Mobile commerce is growing and it's a great way to link online & offline shopping experiences. Why? Because mobile is the digital device we take into the physical world.
With that knowledge, we LOVE statistics that share details on how mobile is currently affecting our retail space and how we predict it will develop. These 10 statics from Marketing Land will be helpful to keep in mind as you create your strategy. Click here to visit the article and REALLY dive into insights that accompany each stat. However to get your interest peaked, we pulled out 10 of the statistics that blew our mind :)
- In 2007, mobile users numbered around 400 million versus 1.1 billion desktop users worldwide,according to comScore. In 2016, IDC estimates north of 2 billion mobile users.
- Trends of the average time by user by channel is — digital and mobile usage are increasing and television, radio and print are diminishing.
- Net usage of mobile is projected to increase an aggregate one hour and 50 minutes a day (2011) to two hours and 16 minutes (2017).
- Facebook (77.7 percent) and Facebook Messenger (61.7 percent) are listed as the top two used apps by a wide margin, reinforces the fact that social is king on mobile.
- YouTube app appearing on 59.4 percent of all smartphones (with native mobile web usage probably bringing that number to closer to 85 to 90 percent) and Instagram (38.4 percent).
- Google’s Android continues to dominate, with 52.7 percent of the market. Apple’s iOS is the other dominant player, with 43.9 percent. Microsoft (2.5 percent) and BlackBerry (0.8 percent).
- While in most marketers’ minds, email is its own separate channel, more than 50 percent of emails (54 percent, to be exact) are opened on a mobile device.
- Mobile video advertising, accounted for close to $500 million in 2014 and should approach $4.4 billion by 2018.
- Mobile is the fastest-growing segment of advertising (30 percent of the $27.5 billion in global digital advertising pool in 2015, according to MobyAffiliates).
- “In-app” advertising, is expected to hit $17 billion by 2018,
Now that you have the steps to be a segmentation master, make sure to browse the top headlines for this week!
Top Retail News & Insights
Every Friday we post top trending retail news for you and are now introducing a fun fact to help you benchmark your marketing efforts against peers. Get the articles here.
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