Dominique Levin

10 Email marketing glossary terms for the marketer

A list of 10 email marketing glossary terms that will be beneficial to anyone starting out in marketing and a nice review for those well-seasoned marketers.

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Omer Artun

What is Customer Lifetime Value (CLV, LTV)?

LTV is defined as expected profits (gross margin minus direct costs) from customers over their lifetime, discounted with WACC, adjusted by subtracting the acquisition cost of custo...

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