Customer data platforms – they’re so hot right now. With increased attention and research from Gartner in recent months, marketers want to know whether CDPs are the answer to...
DMP use cases are mainly ads-oriented and cookie-based. CDP use cases range across:
Originally Published on Oracle's Modern Marketing Blog
Thank you to all those who joined us for today's webinar, "Executive Guide to Enterprise Customer Data Platforms." Did't make it live? Not to worry, we have...
Dec, 31 1969
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