Not all CDPs are created equal. As the category matures, enterprise marketers should understand their expectations & needs. Here are 5 ways to choose wisely.
MSPs' highly customized approach & scaled-up database models have become too expensive & clunky. CDPs have 3 main pieces of functionality making them superior.
The combined solution of Oracle Marketing Cloud and AgilOne helps enterprise B2C marketers using AgilOne and Oracle Marketing Cloud boost customer lifetime value via orchestrated o...
In this webinar, David Raab shares recent research on enterprise CDP requirements and discusses with Omer Artun how B2C marketers can best leverage them.
Enterprise B2C marketers use to rely on MSPs, but more agile & accessible CDPs are the new ROI favorite for fusing data sources, analyzation & personalization.
How can you ensure that the customers you are acquiring will be high value lifetime customers? We tell you exactly how to maximize your marketing efforts.
By Laura Corbalis
By Karen Wood
Dec, 31 1969
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