Ryan Willette

Breaking Down Data Silos and the Importance of a Single Customer View

Learn how data silos are killing your marketing, and why enterprise B2C companies need to achieve a single customer view in order to gain a deeper customer understanding and send t...

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Sarah McConnell

Why Customer Convenience Has to Start with Customer Experience

With online shoppers choosing where they buy from based on convenience, marketers need to understand that convenience starts with a personalized customer experience, and the key to...

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Karen Wood

Hot Off the Press: New Customer Data Platform Research from Gartner

Gartner recently published two important articles around customer data platforms. The first article helps marketers determine the best CDP use cases for their business, while the s...

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Sarah McConnell

Webinar Notes: Why Customer Data Platforms; Why Now

As third party data becomes less reliable, marketers must begin relying on their first party data. A Customer Data Platform will allow marketers to utilize their data and machine l...

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Sarah McConnell

Who is David Raab and the Customer Data Platform Institute?

If you are considering a Customer Data Platform (CDP), you should know David Raab and the Customer Data Platform Institute. Learn more about how the Customer Data Platform Institut...

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