Breaking Down Data Silos and the Importance of a Single Customer View

There are some vendors on the market claiming that the term "single customer view" is a myth; that you can't house every piece of customer data in one place. 

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Why Customer Convenience Has to Start with Customer Experience

While it's no secret that online shoppers value convenience above all else (even more than cheaper pricing or better selection), "convenience" isn't just implementing a...

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Hot Off the Press: New Customer Data Platform Research from Gartner

According to a Gartner study, inquiries into Customer Data Platforms (CDPs) have quadrupled over the last year. Analysts have informally dubbed 2018 the “year of the CDP RFP.”...

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Webinar Notes: Why Customer Data Platforms; Why Now

Third party data is under siege. Yes, you read that right... third party data is on its way out, and marketers need to evolve their strategies accordingly. 

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Who is David Raab and the Customer Data Platform Institute?

 

In the past year alone, Google searches for "Customer Data Platform" and "CDP" have increased over 200%, yet there still seems to be a lot of disparity among marketers and...

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