Sarah McConnell

Webinar Notes: Why Customer Data Platforms; Why Now

As third party data becomes less reliable, marketers must begin relying on their first party data. A Customer Data Platform will allow marketers to utilize their data and machine l...

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Sarah McConnell

Who is David Raab and the Customer Data Platform Institute?

If you are considering a Customer Data Platform (CDP), you should know David Raab and the Customer Data Platform Institute. Learn more about how the Customer Data Platform Institut...

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