Not all CDPs are created equal. As the category matures, enterprise marketers should understand their expectations & needs. Here are 5 ways to choose wisely.
MSPs' highly customized approach & scaled-up database models have become too expensive & clunky. CDPs have 3 main pieces of functionality making them superior.
Retail is at the time that integration alone is not enough, but being data-driven and utilizing the customer data in the right way is the real advantage.
The combined solution of Oracle Marketing Cloud and AgilOne helps enterprise B2C marketers using AgilOne and Oracle Marketing Cloud boost customer lifetime value via orchestrated o...
Charlie Cole, VP of Digital at Tumi & Omer Artun, CEO of AgilOne, confront the ugly truth of organizational silos & share how to overcome this common obstacle.
In this webinar, David Raab shares recent research on enterprise CDP requirements and discusses with Omer Artun how B2C marketers can best leverage them.
By Laura Corbalis
By Karen Wood
Dec, 31 1969
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