How to Choose a Customer Data Platform: The Essential Requirements

Customer data platforms – they’re so hot right now. With increased attention and research from Gartner in recent months, marketers want to know whether CDPs are the answer to...

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Understanding the Difference Between CDPs and DMPs

DMP use cases are mainly ads-oriented and cookie-based. CDP use cases range across:

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How is customer data changing the retail industry?

We have all heard that the rise of e-commerce is leading to collapse of offline retail. 2017 started with Macy’s closing 68 stores through the year. And two days ago, Sears,...

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Webinar Recap: “How to Dismantle Organizational Silos and Set Your Customer Data Free”

Yesterday we hosted a webinar with Charlie Cole, Chief Digital Officer of Tumi, and Omer Artun, CEO of AgilOne, where they discussed Tumi’s successful journey toward putting...

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Webinar Notes - Executive Guide to Enterprise Customer Data Platforms

Webinar overview

Thank you to all those who joined us for today's webinar, "Executive Guide to Enterprise Customer Data Platforms." Did't make it live? Not to worry, we have...

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